SEO, stands for Search Engine Optimization.

What is SEO? For me, search engine optimization  is process of getting a website to work better with search engines like Google, Yahoo, Bing! and ASK. It is about getting that website to rank highly for particular search terms which will bring visitors to that website.

A few more important definations…

What are SERPS? It is short for “Search Engine Results Page”. This is the page that is generated by a search engine in response to a search query.

What is “On Page Optimization”? This refers to how your site is build and constructed and doing so in such a way so as to assist the search engines in finding your content and helping your site in the SERPS through that construction.

What is “Off Page Optimization”? Off Page optimization is nearly always about link building, which is getting other wesites to link to yours in suc a way so as to help the SERPS of your website.

Now, why is all this important? Simple. If people find your forum through a search engine and like it, they will join. The more people that join your forum and participate, the more successful your forum will become. Its really that simple.